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E35: Amy Webb: The Genesis Machine


We sat with Amy Webb to discuss her book, The Genesis Machine: our quest to rewrite life in the age of synthetic biology. Amy is one of the world’s leading foresight practitioners and the founder of the Future Today Institute, a foresight and strategy firm that helps leaders and organizations prepare for complex futures.


She is also a professor of strategic foresight at New York University’s Stern School of Business Through her work, she has pioneered a data-driven foresight methodology used by hundreds of organizations and has been referred to by Forbes as one of the five women changing the world.


In The Genesis Machine, she talks about the evolving field of synthetic biology, the fusion of biology and computers, and how it can reshape our world in many fundamental ways. Not only has synthetic biology the potential to help address crucial global challenges. It can also make us question some of the fundamental aspects of human life.

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